CRITICAL FACTORS INFLUENCING THE ADOPTION OF DIGITAL MARKETING DEVICES BY SERVICE-ORIENTED MICRO-BUSINESSES IN NIGERIA: A THEMATIC ANALYSIS APPROACH

Critical factors influencing the adoption of digital marketing devices by service-oriented micro-businesses in Nigeria: A thematic analysis approach

Abstract This paper examines critical success factors shaping the adoption of digital marketing devices (DMD) by micro-businesses.The study adopted a qualitative approach.Both unstructured and semi-structured interviews were conducted with a total of 26 micro-businesses drawn purposefully from the online database and underpinned by technology, orga

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Analysis of the effectiveness of technical-tactical elements during the serve-receive phase in youth female table tennis athletes

The aim of the current study was to record and compare the technical and tactical elements of the strokes during serve, receive and winning shots between winning and defeated female table tennis athletes, belonging to the cadet leagues and to study their relation with the outcome of the match.The sample for this study was 36 official table tennis m

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Invasive Group B Streptococcus Disease With Recurrence and in Multiples: Towards a Better Understanding of GBS Late-Onset Sepsis

Group B Streptococcus (GBS) is a common intestinal colonizer during the neonatal period, but also may cause late-onset sepsis or meningitis in up to 0.5% of otherwise healthy colonized infants after day 3 of life.Transmission routes and risk factors of this late-onset form of invasive Full TOB Set GBS disease (iGBS) are not fully understood.Cases o

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